Navigating the Eco-Chic Dilemma in Indian Fashion | a Short Review |

Navigating the Eco-Chic Dilemma in Indian Fashion

Navigating the Eco-Chic Dilemma in Indian Fashion

Introduction : Eco-Chic Fashion Revolution

Embracing Sustainability at Lakmé Fashion Week : 

At the recent Lakmé Fashion Week in India, sustainability took center stage. Amidst the glitz and glamour, a competition urged young designers to incorporate eco-friendly materials into their creations. 

Organized by Lakmé, Reliance Brands, and the Fashion Design Council of India (FDCI), the event marked a significant push towards a more sustainable fashion industry.

The Ambition to Go Green : 

Indian designers are increasingly aiming to make sustainability the cornerstone of their businesses. 

From shifting to reusable materials to experimenting with innovative fabrics made from used carpet or agricultural waste, the industry is witnessing a shift.

Despite these efforts, experts emphasize the need for more substantial actions given the impending growth of India's fashion industry, projected to reach $115-125 billion by 2025.

The Environmental Impact of Fast Fashion : 

As the industry expands, the fast fashion market faces criticism for its environmental impact. 

However, experts argue that the luxury segment, driven by a rising affluent class, also contributes significantly. 

Allegations of hypocrisy surround big designers, accused of using terms like sustainability for marketing without real commitment. 

The challenge is apparent, and industry insiders acknowledge the need for substantial change.

Bridging Luxury and Sustainability : 

Jaspreet Chandok, group vice-president of Reliance Brands, acknowledges the complexity of addressing climate change in luxury fashion. 

He highlights ongoing efforts to introduce innovative materials and technologies to reconcile luxury with sustainability.

However, he emphasizes that implementing these changes is a gradual process, rejecting the idea of halting new creations or purchases.

Beyond Environmental Concerns: Improving Working Conditions : 

Sustainability in the Indian context extends beyond the environment to improving the working conditions of artisans. 

These skilled workers form the backbone of the fashion market, with India being a major exporter of garments and textiles. 

Allegations of exploitative conditions persist, highlighting the need for continued efforts to ensure fair working conditions.

The Complicated Path to Sustainable Fashion : 

Making fashion sustainable is a complex process with no easy solutions. Pooja Singh, fashion and luxury editor at Mint Lounge newspaper, emphasizes the challenges of finding the right balance. 

While eco-friendly fabrics like recycled polyester have a lower carbon footprint, their production may contribute to issues such as deforestation. Consumers also bear responsibility in making mindful choices.

Shifting Trends Post-Covid : 

The Covid-19 pandemic has prompted a shift towards more mindful and sustainable choices in fashion. 

FDCI chairperson Sunil Sethi notes designers opting for one collection a year, and even celebrities embracing pre-loved clothing. 

The industry is adapting to this changing trend, with a focus on "slow luxury" – garments crafted by hand, defying seasonal trends and aiming for longevity.

The Quiet Revolutionaries: Abraham and Thakore : 

Renowned Indian designers Abraham and Thakore are leading the way in sustainable fashion. 

Termed "quiet revolutionaries," they reinvent Indian couture by combining eco-friendly fabrics with traditional textiles and crafts. 

Their approach, crafting unique and signature pieces, aligns with a vision of fashion as a lasting, non-disposable art form.

Conclusion: Striving for Sustainable Elegance : 

In conclusion, the journey towards sustainable fashion in India is multifaceted. 

From environmental concerns to improving working conditions and shifting consumer trends, the industry is at a critical juncture. 

While challenges persist, designers like Abraham and Thakore exemplify a commitment to "slow luxury," showcasing that fashion can be both elegant and environmentally conscious. 

As the industry evolves, every small step represents progress towards a more sustainable future.

Content, Image Source Courtesy : 

https://www.bbc.com/news/world-asia-india-67142530.amp