Word Waves Blog

Yaccarino’s Struggle to Lead X as Musk’s Shadow Looms   Yaccarino’s Struggle to Lead X as Musk’s Shadow Looms X’s Loss of Brand Safety and Revenue :  As the CEO of X since June, Linda Yaccarino is the official leader of the company. However, Elon Musk, the founder, owner, CTO, and avid user of X, still dominates the company’s direction and culture.  Yaccarino’s success may depend on how well she can balance Musk’s vision and her own authority. How Elon Musk overshadows Linda Yaccarino at X: Musk’s voice is louder than Yaccarino’s at X. In a recent staff meeting, Musk spoke more than twice as much as Yaccarino—3,735 words versus 1,833. Some parts of the meeting sounded like Yaccarino asking Musk about his plans for an all-in-one app, rather than a CEO sharing their own strategy. Yaccarino’s Struggle to Lead X as Musk’s Shadow Looms :  Yaccarino, the CEO of X, has been trying to keep up with Musk’s constant updates and changes to the platform. She often reposts Musk’s ...