How Amazon Uses AI In eCommerce Business | Two Key Use-Cases
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How Amazon Uses AI In eCommerce Business | Two Key Use-Cases Introduction: Amazon, the world’s largest online retailer by market cap, has revolutionized the eCommerce landscape since its inception in 1994 as a book-selling platform. Over the years, it has expanded its offerings to include a vast array of products and services, with online retail product sales making up the bulk of its revenue. Integral to Amazon's success is its advanced use of artificial intelligence (AI) across various aspects of its operations. This article explores two significant AI applications within Amazon: personalized product recommendations and Alexa-enabled voice shopping. 1. Using Personalized Product Recommendations Algorithm : One of Amazon's most powerful AI-driven tools is its personalized product recommendation system. This algorithm plays a crucial role in enhancing the shopping experience by suggesting products tailored to each customer’s preferences. Amazon ...